
About Us
Finding Inspiration in Every Turn
At R and B Upfitters, we specialize in providing Northern New Mexico with top-tier emergency vehicle upfitting services. Our dedication to excellence and innovation ensures that our clients receive the highest quality solutions for their emergency vehicle needs. With a focus on safety and functionality, we are committed to setting new standards in the industry. As end users, we know the importance of having the right emergency equipment to ensure our safety and the safety of our fellow First Responders.

Our Story
At R and B Upfitters, we’re more than just an upfitting company – we’re your neighbors, dedicated to enhancing the safety of our community and those who serve it. As a local, small-town business, we understand the challenges faced by first responders and emergency personnel, because we’ve been there ourselves.
With years of hands-on experience as end users, we know how crucial scene safety is, and we’re committed to providing top-quality emergency vehicle lighting and services to ensure every call is met with the right tools and visibility. Whether it’s a police cruiser, fire truck, constructiontruck, tow truck or ambulance, we take pride in ensuring each vehicle is equipped to handle the demands of the job, while keeping safety at the forefront.
But it’s not just about the work we do – it’s about keeping the heart of our community strong. By choosing to work with us, you're supporting a local business that’s committed to investing back into the very community we all call home. We’re passionate about helping others while keeping money in our town, fostering a safer, stronger environment for everyone.
At R and B Upfitters, we treat every project as if it were our own, because when it comes to safety, there’s no room for compromise. We’re here to serve you, just as you serve the community.